I’m a registered nutritionist. Which means I’m a university qualified one, not an instagram qualified one. That distinction is important for me to point out.

I’ve been working, studying or running a business in the nutrition industry for over 20 years – more than half my life! Throughout that time I’ve found a deep rooted passion to help individuals ditch food stress, feel confident in their food choices and learn how to eat well for the rest of their life.

To do that, I work in the following ways:

I take a health-first approach, rather than a weight loss approach. We’ve become so obsessed with weight loss in our culture that we’ve lost our way when it comes to understanding the true meaning of nutrition. Fuelled by the glorification of being thinner and leaner the nutrition industry is rife with food rules, restriction and fear mongering. Nutrition misinformation dominates the online space as ‘experts’ battle for the top spot, with their diet, philosophy, protocol or program being the best. In response to this, because it’s in the best interests of my client, I teach nutrition in the context of long term health. How do you want to eat to feel great and achieve wellbeing for the rest of your life? This is what you’ll learn working with me.

I teach you healthy eating habits incrementally, so you can do it amidst a busy lifestyle and not feel overwhelmed. When we slow down and tackle one habit at a time you give yourself the time and space to unpack routines, behaviours and mindsets that are holding you back – all the things you struggle with that a meal plan can’t fix!

Finally, I use the whole breadth of scientific research to build the foundation of my advice. No cherry picking of research to support a particular viewpoint.

Get in touch to chat about how I can help!

Kate Freeman is the founder and CEO of The Healthy Eating Group Pty Ltd. This company trades as three brands:

• The Healthy Eating Clinic
• The Healthy Eating Hub
• Ayla Health

All three businesses are based on Kate’s healthy eating philosophy which is all about implementing realistic and sustainable nutrition advice and create long term healthy eating habits. Kate doesn’t promote detoxes, fad diets, quick fixes or eliminating whole food groups without a valid medical reason.

In 2022, Kate was awarded the Canberra Women in Business, Business Woman of the Year award for her work with building The Healthy Eating Group over the past 12 + years.

In the same year, Kate was a finalist in the University of Canberra Distinguished Alumni Award, Rising Star Category.

In 2019, Kate was a finalist in the Canberra Women in Business, Innovative Business Woman Award.

In 2024, The Healthy Eating Clinic was an ACT finalist in two categories Championing Health and Building Communities for the Telstra Best of Business Awards.

Kate is a Registered Nutritionist (RNutr) with the Nutrition Society of Australia (NSA) with over 12 years experience with this qualification. She is the current registered nutritionist ambassador for the NSA and serves as a member on their registration advisory board.

Kate’s qualifications:

• Bachelor of Science (nutrition major) from the University of Canberra
• Masters of Nutrition from Deakin University.

In 2024, Kate completed a 7-year project and released the Ayla Health app onto the Australian market.

Ayla Health combines micro-learning and meal planning into a seamless user experience that teaches users how to eat well for the rest of their lives, one habit at a time.

It does this by combining micro-learning and meal planning into one seamless experience, allowing users to put what they learn into practice.

By harnessing the power of positive psychology and easy nutrition we remove the stress from healthy eating and help you eat well for the rest of your life!

Kate Freeman is a highly sought after nutritionist who offers a range of services including cooking demonstrations, corporate presentations, menu and recipe analysis, health writing and much more, through The Healthy Eating Hub.

Kate delivers her revolutionary nutrition habit-change method through the Ayla Health mobile app, along with a team of qualified, passionate individuals who love working with people to help them succeed long term.

Kate loves food! From the purchasing, to the preparation and finally the partaking! A passionate home cook, she believes that by learning basic skills in the kitchen anyone can have the healthy lifestyle they desire. Kate spends a lot of time writing and developing healthy, easy to follow recipes, that are available in her mobile app.

In Australia, millions of people are on diets to lose weight at any one time. The pressure to have a smaller body is huge. Not to mention the marketing we’re exposed to that has taught us that weight loss or a small body is healthier, and we’ll be happier if we achieve it.

Interestingly, the science is starting to tell us a different story. That’s why we take a ‘health-first’, weight-neutral approach.

Pursuing weight loss, restricting food and following food rules and prescriptive diets can actually lead to poorer mental and physical health outcomes, and so we don’t want to help people lose weight just for the sake of it, especially if their underlying goal is to be healthy.

Our approach means we focus our efforts on using diet and lifestyle to help manage our client’s health so that they can improve their long-term wellbeing. We see weight loss as a potential side effect of healthy changes, rather than the end goal.